ARCHTOP STRATEGIC
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COMMUNICATIONS ​
PLANNING SUPPORT CONTENT PROGRAM EVALUATION
How we help...
PR Planning Support
Research and develop or review your master or project specific communications plans through our own tested approach.
Your plans or those of your
competitor's, before launch
or post mortem, know their potential or their performance
PR Program Evaluation
Value Focused Content
Your achievements and challenges captured by award winning masters of visual story telling through end-to-end planning and production, then rolled out to engage your audience.
Time Machine
Reviewing volume, solving issues, freeing you up to focus on your critical priorities
Kevin Ellis
Lead Counsel
kevin@atchtopstrategic.com
Phone: 416-662-4188
I have been a communications professional for over twenty five years leading agency and corporate teams in innovative and market leading organizations.
I understand the challenges of driving an organization's communications activities having launched major entertainment initiatives, managed natural natural resource industry stakeholder engagement, consumer outreach, financial services industry issues management, and nurtured the profile of leading technology companies and their products.
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With a unique perspective on digital technology's role in communications, I have run a digital studio producing diverse programs for major brands including digital content planning, development and management.
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I have worked with executive level clients in many global industries from those owning vast conglomerates to the Dalai Lama to cutting edge visionaries. That said, most of my work supports clients who are a bit more down to earth and face their own unique communications opportunities and challenges.
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WHAT IS AN ARCHTOP?
The name ARCHTOP STRATEGIC is rooted in my
hobby as a player and maker of musical instruments.
In the Jazz world, archtop guitars are some of the
most finely crafted instruments available. Fine
archtops are masterpieces and highly individual in terms of the tone and character of their sound.
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While playing with a small group one evening, my own modest but solid archtop was encountering some challenges due to the heat on stage throwing off it's ability to play in tune. It needed constant attention to ensure I could coax out it's best tone. At one point
I thought, "you are reminding me of one of my clients."
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The rest is history.
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